“We no longer make or move things; we apply knowledge to
Events - the decision-maker’s number one choice.
How the brain process creativity As with addressing any
Understanding how the brain works help explains
There's a creative genius within each of us. Okay, so we
01. Insights: defining the problem First, start by defining
02. Saturation: getting in the mindset Immerse yourself
03. Incubation: letting it all sink in You've done your
04. Illumination: the notable 'aha!' moment We know
Aim to fail
Failure sucks. Failure means defeat. Failure is not an
Believe it. Build it. Blow it up. Build it better.
Edison, one of the world's greatest innovators, said it